Pssst...What Your Skin is Asking For
We all know about hyaluronic acid and retinol, but alpha arbutin and niacinamide, a form of vitamin B3, may be the true keys to supple skin, a radiant glow, and a balanced complexion. 

Alpha arbutin stems from leaves of fruits including bearberry (uva-ursi), pear, and cranberry. It can also be made synthetically; but, finding products with natural alpha arbutin is increasingly easier. Arbutin is used by dermatologists as a skin re-balancing agent, namely by treating melasma and other forms of hyperpigmentation. Alpha arbutin is regarded as a plant extract and inhibits tyrosinase, a copper-containing enzyme whose over-production leads to dark spots and combination skin. This natural ingredient has a number of benefits. First, it is a safer form of hydroquinone
a synthetic long used in dermatological and cosmetic products to rebalance skinwithout the risk of skin damage. Second, it natural brightens and blends with your skin, giving it an all-day, and all-weather, glow. Third, it naturally re-balances your complexion, serving as a natural inhibitor to tyrosinase
which was mentioned above, and even prevents the appearance of freckles and hyperpigmentation after sunburn. Alpha arbutin may have therapeutic benefits. It has been shown to help treat skin and prostate cancers, osteoporosis, and diabetes, among other conditions. Alpha arbutin is a potent weapon in our health arsenal.

Niacinamide is a form of vitamin B3, an essential nutrient that nourishes the brain, kidneys, and skin. Other benefits of niacinamide are boosts to immunity, additions to skin's moisture retention (by aiding in the creation of a lipid barrier), treatment of acne, decreases of fine lines and wrinkles, reductions of pore size, and others. Even more impressively, the vital nutrient combats oxidative stress from sun exposure, pollution, and other environmental stressors. Essentially, it is a shield for your everyday.  Niacinamide is critical to skin and overall health.

Because of the benefits of both of these potent ingredients, Seminal Wellness has added them to Elim to make our popular eye serum even better. Now, not only will Elim take away the bags, dark circles, and fine lines, it will also add to your skins strength and resilience. Elim is safe to use all over your face, to start the day or as some extra protection when you go to bed. The addition of alpha arbutin and niacinamide make Elim the indisputable go to.

The eyes will always be the windows to your soul. Alpha arbutin and niacinamide will keep those windows forever beautiful.


American Academy of Dermatology. (2022). Melasma.

Bierman, J.C. (2020). Niacinamide mitigates SASP-related inflammation induced by environmental stressors in human epidermal keratinocytes and skin. International Journal of Cosmetic Science, 42(5), 501-511.

Carter, A. (2018). Everything you should know about niacinamide.

Get Healthy Skin. (2022). Alpha arbutin skin benefits: All you need to know.

Saeedi, M., Khezri, K., Zakaryaei, A.S., & Mohammadamini, H. (2021). A comprehensive review of the therapeutic potential of a-arbutin. Phytotherapy Research, 35(8), 4136-4154. 

Safari, H., Zabihi, E., Pouramir, M., Morakabati, P., Abedian, Z., Karkah, A., &  Nouri, H.R. (2020). Decrease of intracellular ROS by arbutin is associated with apoptosis induction and downregulation of IL-1ß and TNF-a in LNCaP; prostate cancer. Journal of Food Biochemistry, 44(9), e13360.

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